Research for Ad’s
I have found a couple books and a website that told me statistics and facts about the advertising world, it is also a good use of academic research that will help me in future projects.
YouTube and Google are one of the most used engines in the world, without “amateur- monkeys” we would not be able to advertise the things made by niche businesses. We see thousands of advertising messages a day. The capacity to retain and process more information when seen is one-hundred more times more receptacle than reading. Enduringly, we need wacky videos and clever method ways to advertise otherwise people in this era will not remember or want to buy the things you are advertising. “Year over year, mobile YouTube sessions increased 50% – half of views come from mobile devices – 60% increase in watch time year over year – fastest growth seen in 2 years” (Donchev, 2017). More and more people are using their phones for everything, everything is in an app. The internet is still a huge part of our lives
“…YouTube, is a portal of amateur videos… the world’s fastest-growing site, attracting sixty- five thousand new videos daily… boasting sixty million clips being watched each day; that adds up to over twenty- five million new videos a year… In 2006, this overnight sensation was brought by google for over a billion and a half dollars.” (Keen, 2007, 5) Keen’s lively and subjective view on YouTube’s ‘amateur’ population is very interesting. Today, ‘1,300,000,000 people in total use YouTube, that is 30 million visitors per day’. (Donchev, 2017).
There are two ways to measure advertising in financial terms. The industry itself prefers to combine the relatively small amounts that advertisers pay to agencies to create campaigns with much larger amount the advertisers spend to buy media time and space on TV, newspapers, etc.” (Howkins, 2001, 89) Companies and organisations (small or large) are getting more diverse and unique opportunities to feature on the everyday things we see. As said before, we see five thousand advertising messages a day, this is because more adverts are appearing on more digital devices. This is how I plan to reach my audience; one specific platform is YouTube. “In an average month, eight out of ten eighteen to forty-nine-year-olds watch YouTube” (Donchev, 2017), this harmonises my audience profile and is cause for my reason to advertise on YouTube. The male-to-female ratio is very contrasting, with 62% of male users and 38% female users, the consumer age percentage is as follows; 18-24=11% – 25-34=23% – 35-44=26% – 45-54=16% – 50-64=8% (Donchev, 2017) This is very abundant, and is quite feasible to consummate in regards to marketing.
It is said that “approx.20% of people start your video and leave after 10 seconds” (Donchev, 2017), this I why a good intro is always important. “Five-billion videos are watched on YouTube every single day” (Donchev, 2017), this is a good probability that means my advert might be seen.
“Kids can’t tell the difference between credible news by objective professional journalists” (Keen, 2007, 3). This statement undermines the young generation and their abilities. We rely on the new generations for new ideas and views on the things we want to expand on or make better. Most distributors will aim towards the younger generation because they are more open-minded and expandable. Keen quotes a theorist called T.H.Huxley, who gave the theory of “providing in nite monkeys with infinite typewriters and eventually they will create a masterpiece.” This theory was almost a joke on Huxley’s part, but Keen follows by saying the new culture “is blurring the lines between traditional audience and author, creator and consumer, expert and amateur”. (Keen, 2007, 2)
To gain funding for a project, I would make a strong ad campaign and I would attempt to gain money through crowdfunding, such as Kickstarter, GoFundMe, Indiegogo, Crowd funder etc.
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[References]
Donchev, D. (2017) Mind Blowing YouTube Facts, Figures and Statistics – 2017. Fortunelords. Available from https://fortunelords.com/youtube-statistics/ [accessed 10 November 2017].
Howkins, J. (2001) The Creative Economy. London: Penguin Books.
Keen, A. (2007) The Cult of the Amateur: How blogs, MySpace, YouTube and the rest of today’s user-generated media are destroying our economy, our culture and our values. London: Nicholas Brealey Publishing