Questionnaires 

Independent – Week 3
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I created a questionnaire on Google Forms, I then shared this questionnaire on my social media pages (Facebook, Instagram, Snapchat etc.). Alongside this, I sent it to group chats I have with several classes from around the university. I also sent it to all my contacts on my phone. This way I could get a very varied response, and it would help me examine this project widely and fairly.

Here is the link to the Google Form questionnaire; – https://goo.gl/forms/KtvIuwTopauRACNg1

Here is the PDF that the questions are situated on; – Questions PDF

Below is one example of where I put this link.

 

The reason this questionnaire is aimed at everyone except children, is because they are not really able to respond the way an adult can. It is easier to target an older audience, because they will be able to speak from experience and from envy. For example, I wish I could have had the opportunity to learn first aid. I have always been aware of Health and Safety, and the fact I did a combined course in Health and Safety and this has helped with my knowledge of a lot of things, but I wish there was a first aid element. “The data collection will be in a quantitative manner. The focus group will be in a qualitative manner. For the questionnaires, I will analyse the data by using the structured questionnaires to gather the statistical data and compare with each other and this will allow me to find a final course of action.”

I am really surprised and thrilled with the results I got from this questionnaire, I left the questionnaire up for just over twelve hours and I received forty (40) responses. Within the first thirty minutes, I got fourteen (14) responses, this just goes to show that social media has it benefits in terms of conducting primary research, and other important public generated queries. In the beginning plan, I mentioned I only needed to get twenty responses. I have got double this amount, which has really exceeded my expectations and is going to help me get a better reading for my results.

Firstly, question One, Two, Three.

These three questions are all interlinked into one. Question one had 75% of people responded saying they do NOT have children and 25% of people saying they do have children. I was a bit disappointed, that not many people with children took part, I was hoping for a fifty-fifty response that way it could be an even statistical result. However, the further results made me realise they are just as important because they are just as influential and are just as relevant in terms of the education side. It has made me realise that people without children are just as accessible. I was not surprised that 71.4% of the responders (with children) said they would not go out and find a first aid course, this makes me think further into things being accessible in the early stages of life, and the benefits it could have. I only got two responses to the name of courses. ‘Shorestart centre’ and ‘Red Cross’, I have never heard of the Shorestart centre. I would have to research into this further. (Below the results). I gathered that the question got skipped due to the fact it was not required* and it was the first question where you had to write something in, instead of tick a box.

Question Four;

I was very surprised to see a similarity in percentage between ‘Yes’ and ‘A little’, I believe it depends who I asked and what sort of profession they are in. I was very surprised with the low percentage of people saying ‘No’. As I said, I believe it depends what type of profession they are in. In most retail roles, they require certain people to have basic knowledge of first aid, most places pay for you to go on a course. Below is a chart that explains the theory of people being first aid trained in work.

 Courtesy of HSE GOV, they have developed a table that refers to FAW and EFAW guidelines. This table shows how many people should be appointed in relation to the number of employees there are, in a low hazard environment there must be ‘at least one first aider trained for every one hundred employed’ (HSE Gov, 2014, 7). (http://www.hse.gov.uk/pubns/indg214.pdf)
Although 50% said yes, I still believe it is a good idea to enlist first aid into schools because one or two days of teaching and learning is not enough for someone to fully understand what to do. In most circumstances, people lose all thought process and cannot remember what to do. You might get taught vital skills in a class for a day, but then you may not ever use it again or you may only use it once every two, three months. After this time, how can you remember everything from roughly four/six hours.

Question Five;

This response is so varied, its hard to comprehend. I was very surprised to see six people said they were the most confident in treating a child. These people must have a medical background, for example; Nurses, doctors, paramedics etc. They could either have full appropriate training in first aid.

Question Six;

I worded this question in a way that did not include first aid for adults, typically, someone would only get training on adult first aid and not paediatric first aid. Therefore, I worded this question so that they would not think about adults. I was in the room when someone was filling it out and I heard them say “well I could on an adult… I get it, this is exactly what is wrong”, so it was good to know that 65% of people would not know how to perform first aid on a child who is seriously injured, if I compare this to the (previous question), 42.5% of people who said they ‘feel confident’ performing first aid, it made me wonder if they would really know what to do. Especially when only 35% said they would know what to do in case of something serious.

Question Seven;

These results to this written question made me laugh, cringe and feel enthused.

⊗ After researching, yes. *
⊗ Heimlich Manoeuvre *
⊗ Upside down and shake? *
⊗ Turn around head to floor best place on the knew and hit the back
⊗ Heimlich Manoeuvre *
⊗ Five hard hits on their back with play of your hand
⊗ Pat them on the back first, then perform the same procedure as you would an adult *
⊗ Slapping on the back
⊗ Abdominal Thrusts
⊗ Smack that fools back *
⊗ Slap the child on the back to try and dislodge the object
⊗ Swinging upside down followed by backslaps
⊗ Coughing, patting, abdominal thrusts
⊗ Unblocking airways by slapping on back, turn child over onto front and pat on back between shoulder blades
⊗ Clear the airway
⊗ Encourage to cough. Back slaps. Abdominal Thrusts
⊗ Gently but firmly pat them on the back and/or get them to a hospital asap *
⊗ Back blows/abdominal thrusts
⊗ Whacking their back
⊗ Slap it on the chest a bit *
⊗ Not sure *
⊗ Look for obstruction hook out if possible light backslaps
⊗ Heimlich Manoeuvre *
⊗ Heavy patting of the back
⊗ Pat them on the back
⊗ Firm hit on the back, I think. *
⊗ Back slaps
⊗ Arms around waist quick jerk from behind hoping it would dislodge the obstruction. Hard slap on back all I could do *
⊗ Smack it’s back over your knee
⊗ Not sure – Prevent anyone from crowding over them of course, and call an ambulance *
⊗ If it was really serious try and make the child gag to try and clear the throat, ring 999 *
⊗ 1- if you see the object ty to remove however you need to be careful that you don’t force it down there mouth future than it is as it can cause obstruction to the airway. You may begin to hear your child’s cough our allow them to do this and bring them object up themselves whatever you do don’t leave them alone. 3- back blows. Chest thrust or abdominal thrust depending on the age of the child to which procedure. 5-999
⊗ n/a *
⊗ Hypo something *
⊗ Back slaps, chest thrusts, CPR
⊗ Back slaps and j abdominal thrusts
⊗ Upside down, 5 back thrusts
⊗ Pat on back or hang upside down
⊗ Lean child forward and pat their backs/ 5 back thrusts
⊗ Heimlich *

Overall, some of these answers were pretty good. They were a little uneducated and some were almost correct, however, the others… Some were surprising. I will go through the ones that are highlighted red and marked with a star. Firstly, the first one said ‘after researching yes’, just because they have researched does this mean they are qualified or able to do the practical duties? I believe not, but it depends how well and through they have done their research. I received five Heimlich Manoeuvre response, which is correct in some cases. However, as the question states ‘If a CHILD was chocking, what would be the correct method to stop it becoming fatal?’ these responses are for an adult, typically you would not give a child/baby the Heimlich because it could cause further injuries. The upside down and shake one frightened me a little bit, this could cause major injuries. However, I think I understand what they were trying to say. ‘…then perform the same procedure as you would an adult’, this is utterly incorrect and dangerous. ‘Smack that fools back’, clearly someone thought they were being funny when they filled this out. Gently but firmly pat them on the back and/or get them to a hospital asap, this is correct but I highlighted it because I was pleased they did not say, call an ambulance, this would take up further time and they might not get one straight away. I got five unsure answers, this is fine, not everyone would know what to do, and it proves people need more training. One call an ambulance answer, which is good and it is what people are told/taught to do but it does not always work, there is not enough to go around.

Question Eight;

 

It is interesting to see that 50% would think about going out to source a first aid course. But in reality, it is more about how expensive they are, or it depends on the location in which it is held. I was surprised that people as little as 17.5% said no, I thought this number would be much higher. However, this could sway in my favour, because the 82.5% would be open to attending a first aid course, which could coincide with my project.

Question Nine;

 

This answer was nearly a fifty fifty. With only 10% shy, my conclusion or assumption of this is it could be a matter of age demographic. Older people may disagree and young people may agree, either way, it might not be a matter of respect. As a result in my focus group, some said it is not a matter of respect, it is a matter of old vs. young. With everyones life experiences, they will be completely different. This young generation lives completely different to how our parents / grandparents lived, things are more expensive and our attention spans are less, it is a matter of principle that will never be solved.

Question Ten;

It did not surprise me that 80% of people said they did not know the two terms, (TICLS – DR ABCDE). These two phrases stem from child first aid, they are part of a curial diagnosis system that determines what type of treatment you need to give the child.

Question Eleven;

I was thrilled that everyone singles person said YES, this just goes to show that the government should do something about it. More people would be acceptable and aware of First Aid, just as they are for PE. First aid classes, could divide a more fun and practical way into learning.

Question Twelve;

Question twelve was a follow on from question eleven (Do you think First Aid should be mandatory in schools, just like P.E?), this generated a really positive response. Below I will put all the ‘relative’ replies.

⊕ It’s safer
⊕ There is no reason not to
⊕ Essential skills
⊕ People are choking and dying, people are lying on the ground even if drunk but still everyone should be able to know how to help
⊕ There could always be a situation where you need to know first aid and you never know it could save a life
⊕ Can help to save lives
⊕ It can save lives
⊕ Makes school and life safer.
⊕ It is very useful
⊕ Saves lives, people would be able to help save the lives of old and young people if needed
⊕ It would educate them and hopefully stop people walking by in the street if anyone is in need of first aid until paramedics turn up
⊕ Everyone will know a degree of first aid instead of a minority who do a course off their own back. I think it would seem less intimidating if it was just another part of schooling.
⊕ It could save a life down the line
⊕ To prevent serious injuries and to help save people’s lives.
⊕ Performing First Aid, especially on young children, or at least having the knowledge to do so seems to be more of a practical skill than one which can be learned in P.E. which is already a mandatory course subject until a certain age.
⊕ Give children confidence. Children are such sponges.. they would naturally educate family members who knew little. Simple first aid knowledge saves lives
⊕ Everyone should be able to perform basic first aid in case of an emergency
⊕ If everyone knew basic first aid it could save lives and paramedics time.
⊕ Because it could be a necessity in a vital situation and is more relevant than some of the subjects on the curriculum⊕
⊕ It can be used in everyday life when least expected
⊕ It is likely with today’s society that at some point in your life you will be required to do so sort of first aid. Teach whilst young and then it may be a protection that they will become interested in. Ie Ambulance. Doctor nurse.
⊕ I think everyone should have a basic knowledge of what to do in an emergency situation.
⊕ Accidents can occur anywhere.
⊕ Everyone should have a basic knowledge especially how to deal with issues such as diabetes hypos and hypers, epilepsy and so on
⊕ Would have been great to learn something useful at school.
⊕ Basic first aid would help children in time where they’re unable to get help immediately
⊕ It would be. Very helpful when kids are playing alone and the child can try to help
⊕ Possibly stop fatalities
⊕ at the end of the day, it’s a matter of life and death. And some lives may need to be saved before an ambulance turns up to prevent the incident from becoming fatal. The more people who have an understanding means more lives will be saved.
⊕ In turn helps children look after themselves better, may save someone’s life one day and may inspire more to go into medicine and the medical field
⊕ I agree first aid should be mandatory as everyone who knows it can help in a way even if it’s simple. It would take the strain of 111 or A&E/ wall in services. The feeling of helping from saving their lives to being able to support. First aid is a big subject to learn and will take time. From cuts to CPR. I believe it depends on which age group kids will take it seriously? Also on the kid as some people can’t stand blood where others like blood and gore.
⊕ In my opinion introducing First Aid to school pupils from as early as Year 6 or 7 would make them aware of what do when it comes to serious situations. For example, if one of their friends collapse.
⊕ Everyone should know basic CPR and first aid. Everyone should be able to start compressions the quicker on someone’s chest the better the outcome
⊕ Everyone should be able to help other people
⊕ Like pe they would learn essential skills
⊕ Because it could be life-saving
⊕ It will save more lives
⊕ Vital skills

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What is shorestart centre? – I actually looked into this and nothing came up, except an advisory in spelling. Therefore, in further digging, i found out that whoever filled in this form meant ‘Sure Start’. This place is a children’s centre (daycare centre) that provides help and support to new/old mothers. There is one based in Boston, Skegness, Lincoln and many, many more all over the country. (Here is the link to some examples; – https://www.lincolnshire.gov.uk/parents/childrens-centres/skegness/

https://www.gov.uk/find-sure-start-childrens-centre

___________________________

Here is the link to the results page for my questionnaire (Google Forms).

https://docs.google.com/forms/d/1ilCA2b0NfzVFc9mBz-Dqz0wrJS23wqNQNneZPyo-RLQ/edit#responses

 

Expert Responses

Donna is a paramedic at the East Anglia ambulance station, (courtesy of prospects), this is what her job entails of;

‘As a paramedic, you’ll provide immediate response to emergency medical 999 and 111 calls. You’ll usually be the first senior healthcare professional on the scene and the level of care you provide can range from dealing with life-threatening conditions to minor illnesses and injuries.

You will need to assess a patient’s condition and provide essential treatment which could include:

• resuscitating and stabilising patients;
• using high-tech equipment e.g. defibrillator;
• applying spinal and traction splints;
• administering intravenous drips, drugs and oxygen.

Emergencies can cover injuries, sudden illness, and casualties arising from road and rail accidents, criminal violence, fires and other incidents.

You’ll typically work in a two-person ambulance crew alongside an ambulance technician or emergency care assistant. It’s also possible to work alone, using an emergency response car, motorbike or bicycle to get to a patient.’ Click here to view the full website

I asked this medical professional three questions

• I am conducting a twelve-week programme, that will enlist first aid to be taught in primary and secondary schools as a mandatory subject. What do you think, do you think this will work or do you think I should narrow down the target audience?
• Do you think, utilising VR, games and interactive videos/images would be a good method of teaching children and teenagers the ways of first aid?
• Do you think it is not child-friendly to show certain aspects of first aid to children younger than eleven

This is her emailed response.

 

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In the questionnaire, I spoke about DR ABCDE and TICLS. Below is a diagram of things i researched in order to find out what they both mean.

I got these examples from a book called, Emergency care in the streets, written by Nancy Caroline.

Focus Group

Independent – Week 3

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I have decided to conduct an informal focus group with five woman who have children and four women who do not have children. I thought it would be a good idea to analyse women first as they are the ones who spend most of their time with the babies in the first year. Secondly, I thought it would be a novel idea to analyse men. I have spoken and selected to three males who have children and three males who do not have children. Although, there are more women in my focus group, the same concept still applies. The ages of my chosen focus group were not chosen by me, they were just people who wanted to participate. This worked out in my favour. Due to the nature of some of the ages, these ladies and gentlemen have asked to remain anonymous.

To begin with, the women WITH children are aged;

• 79 – 3 Children
• 52 – 4 Children
• 35 – 1 Child
• 26 – 3 Children
• 16 – 1 Child

The women WITHOUT children are aged;

• 40 – No Children
• 28 – No Children
• 23 – No Children
• 21 – No Children

_____________________________

The men WITH children are ages;

• 55 – 4 Children
• 30 – 1 Child
• 27 – 1 Child / 2 Step Children (3)

The men WITHOUT children are aged;

• 28 – No Children
• 24 – No Children
• 17 – No Children

~~~

Below is a detail conclusion of the conversations, questions, and answers of all fifteen participants. To have an even conclusion, I thought it would be a good idea to take some questions from the questionnaire to have a more in-depth discussion. Instead of pie chart results. I asked them a total of four questions, the answers were very interesting.

In this section, I will have questions for men and women with children, and in the next section I have will give the answers to the questions for those without children.

SECTION; One

The questions are as follows;

1. Do you think First Aid should be mandatory in schools, just like P.E?
2. (According to a source) School children believe, “if they knew more first aid, older people would respect them more” – Do you agree?
3. Would you personally go out and source a first aid course?
4. (If you have children) When pregnant or when your partner was pregnant, did you think about taking any first aid courses because you were nervous?

 

To begin with I will write down all the notes taken on people ‘with’ children, and I will display it in an interview style reply.

1. Do you think First Aid should be mandatory in schools, just like P.E?

To begin with they were very quiet and shy, however, once I opened the discussion they were very happy and open in discussing anything. When I asked if they think first aid should be taught in schools, they all came to life, and said yes. They believed if having being taught first aid at a young age, it will prevent any likely hood of serious danger to someone else. They will know what to do in situations and they will not be heavily reliant on the NHS or the ambulance service. There is one couple who both work for the ambulance service that said “we are too short staffed to cope with non-serious injuries, although, everyone is entitled to an ambulance there is not enough to go around. If more people were there who knew first aid, they would not need an ambulance as much. More lives would be saved” another man said “my nan fell down the stairs, and it took several hours for an ambulance to arrive. She died waiting.” This sent shock waves through the room. I said to this gentleman, it is not down to the ambulance not arriving, it is down to no one knowing what to do in an emergency. If we had more people who were there to act as a safe guard until help arrives, more peoples lives would be saved. The paramedic in the room added “we have been to calls from old people saying they have fallen over or they are having chest pains (this takes priory over anything else and we will get diverted). These people just want to have some company, or they just want us to make them a cup of tea and much worse. We know this will never stop, but it is things like this that get your family, friends, colleagues hurt further.” Overall, the conclusion was yes it should.

2. (According to a source) School children believe, “if they knew more first aid, older people would respect them more” – Do you agree?

This question actually took me by surprise. It was incredible to see the responses in relation to their age. Everyone that was over forty said that they do not agree. They said “respect comes from doing things worth while, it comes from not being distractive or selfish, it comes from being polite, amiable and approachable.” Everyone under forty agreed with the source, they said they feel if they new more in order to save someone they might be respected more, HOWEVER, they said just because they might know first aid, does not mean the older generation will be willing or letting for them to come over and assist. “They might think they are going to mug them while they are down”

3. Would you personally go out and source a First Aid course? 

Almost everyone said they would not go out and source a first aid course. A lady (C) said, “I would not go out and source one, I would wait for one to be here at my local school or I would get it through work (if offered)”. There were a few, “well it depends on the situation”. But overall, it was a big no and did not last long in discussion. The youngest girl in the group said “I have just left school, I accidentally fell pregnant at the age of fourteen (nearly fifteen). I openly admit, I was just a child myself and I did not know what I was going to do, unfortunately it was too late to get rid of it, so we had to keep it. I am only young – I could not afford to go get a training course done, I had to learn from my family and just learn on my own. If this was available in schools I would have been more prepared and I would have known what to do.”

4. When you ladies were pregnant, did you think about going out with your partner and participating in some sort of baby help group / safety course / first aid course? 

As you can see, this question was told differently than what was intentionally written down, due to the response I got for the third question. This was a very straight forward answer, it was a fifty / fifty response. Half said they would go and source one and the other half said there was no point. One lady said “I got so caught up with the pregnancy, I did not even think about it until after the baby was born. When the baby was born and I wanted to do one, I just did not have time, and months went by and I just forgot about it until now.” Another man added, “My wife and myself went to a course and it cost us about £50 – £60 each, I do not really remember everything, but I remember enough. However, my wife does not remember anything” I think this is due to women getting ‘baby brain’, it is a whole different part of your life, and most will not remember the pregnancy. This man, told us how long his course lasted and how many hours it was for. It seems to just be a way to get money out of people, because these courses only last for one or two days. How are you meant to learn all that stuff in around four – five hours? If they knew it from the start they would not need to put themselves under the pressure to learn everything. However, if we already knew it and there were some ‘refresher’ courses then it would be more beneficial to everyone.

This concludes the informal focus group on Women and Men with Children.

_____________________

To have an even conclusion, I thought it would be a good idea to take some questions from the questionnaire to have a more in-depth discussion. Instead of pie chart results. I asked them a total of three important questions, the answers were very interesting.

In this section I have will give the answers to the questions for those without children.

SECTION; Two

The questions are as follows;

1. Do you think First Aid should be mandatory in schools, just like P.E?
2. (According to a source) School children believe, “if they knew more first aid, older people would respect them more” – Do you agree?
3. Would you personally go out and source a first aid course ready for when you have children?

 

 I will now write down all the notes taken on people ‘without’ children, and I will display it in an interview style reply.

1. Do you think First Aid should be mandatory in schools, just like P.E?

To incorporate people without children into the equation, is a bit tricky in terms of subject matter. They do not really know what they want nor do they know if they want children, this focus group was really only to see what they thought and what they would do in preparation to having children. However, everyone in this group said “what is the harm in having this taught in schools”. “It could prepare a lot of people for all sorts of troubles”.

2. (According to a source) School children believe, “if they knew more first aid, older people would respect them more” – Do you agree?

“it is not a matter of respect, it is a matter of old vs. young” I loved this statement from one of the group members. I asked him to elaborate on this and (in short) he said “old people do not respect the young, and young people do not respect the old. It is a vicious cycle and it is a matter of life experiences, my grandad has always used the phrase ‘in my day’, and it just annoys me because in them days most things were a lot easier. Houses were cheaper, cars were cheaper, everyone was in close proximity to each other. Today, we have our phones to connect us to thousands of people and everything is much more expensive. So, no it is not about respect. It is about doing the right thing and knowing the right people.”

3. Would you personally go out and source a first aid course ready for when you have children?

This question took a while to take off, because a lot of people were unsure on how they felt. They want to know what to do when they have children but most of them do not know. A few have said they have first aid training given from their work and they feel this is “probably preparation enough”. Not much was really said on this topic, apart from one of the men who said “I do not want kids, so I am not really worried about it”. I did think to myself, but what about other peoples who need help?…

This concludes the focus group content.

___________________________________

It has really helped me explore my problem further, and it has helped me display further thinking into what everyone else thinks about it. In the next post I will provide further primary research, I will do this by conducting questionnaires.

Research

Workshop and Independent – Week Three

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In this post, I am going to document a research and analysis survey carried out on several different sources. I performed three types of secondary research methods, these consisted of;

• Competitor
• Inspirational
• Analogous

Using a structured guide provided…

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I will come up with some useful and helpful research that will help me compose a solution for my problem. “Although there are many people out there who are teaching selected schools, I was still inspired to do this idea. There are people trying to solve the problem and may have even solved the problem, but due to me thinking about it and many people saying they do not know about it, makes me wonder if there is another way in which this problem can be tackled. If it was to be interesting and fun, and available for families (kids and parents) then more children and parents would know what to do in a serious situation, not just with their children but with other peoples as well.”

1. Competitor(s)

I have chosen to talk about two different competitors, these competitors are strongly recognised and are very important in terms of this problem. There are more than a dozen competitors who deal with first aid and paediatric first aid in particular, however, these two are the ones I want to focus on. The two competitors both deal with similar but different first aid tactics. (A) goes into certain schools and deals with them directly. (B) deals with people who are interested in perusing a course and they are more of a first responder charity.

~~~~~~~~~~

A)

St. John Ambulance
(Registered charity number – 1077265/1)
(Company registered in England number – 3866129)

https://www.sja.org.uk/sja/default.aspx

 

Whilst I was looking into this problem, I kept coming across a charity called ‘St John Ambulance’ (SJA). SJA, are a UK based Ambulance Operation service who provide first aid, training, supporting events and help to other organisations in and around the UK. Although they say they provide care to the UK, it is only a selected amount of the country (as seen below). As they are a supporter of the London Ambulance service and  Evelina London, I believe they are mainly and promptly based in London.

Below is a helpful video that contextualises what this company does and why they do it.

In further analysis, I was a bit deflated…  Moreover, unfortunately for me, this company seem to do everything I set out to do. However, the fact my primary research and I still think it is a problem must mean there is a bit more room for improvement.

SJA became apparent to me whilst researching (as mentioned above), however, before this I did not know of them, nor have I heard of them. The only thing I recognised was the advert they did (more on this further down) about what to do if your baby is choking.

The main reason for starting this company was to raise awareness for first aid. They have said, “We’re always working on more ways to spread our message to new audiences. Our goal is to make sure that, wherever a first aid emergency occurs, someone is on hand with the skills to help. – We’re always campaigning to raise awareness of first aid and developing new ways to provide people with basic knowledge – because even the most simple skills can save a life.

Below is an advert St John Ambulance created in response to multiple child deaths which are caused by choking. It is a forty second advert telling the audience what to do when a child is choking. Their reason for making this advert was because they did a survey on parents and this was their result – “Parents told us that over 40% of them have witnessed their own baby choke and when we quizzed them on the first aid, we found that almost four-fifths don’t know what to do in this situation.”

The only thing about this advert, to me, is at the end it say ‘call for an ambulance if this does not work’. By the time an ambulance gets there, IF, the ambulance gets there, the child could have life threatening injuries (brain damaged etc.) or in worse circumstances the child could be dead. Whereas, if the parent owns a car, it could be at the hospital in time to save his or her life. Depending on the circumstances of course.

“Our TV advert, The Chokeables, directly taught people how to save a baby from choking – a campaign that has already saved dozens of young lives.”

SJA provide over two hundred and sixty venues all over the UK. What SJA do is, they provide training to teachers and other school staff, teach first aid to varied students and most of all, they provide the resources that helps deliver first aid AND health and safety lessons.

In further analysis, I will discuss the website. The website is boring and looks as if it is in need of an update. The use of green is good, as green stands for the paramedic/medical advances. However, it could be used more creatively and effectively. Although, I am saying it needs to be more aesthetically pleasing, and there could be better use of grid systems etc. it needs to be able to get the point across. Therefore, I guess they have had to compromise a little bit to on one thing or another. Moreover, I found the website very hard to navigate and it was not easy to find what I needed, there is so much information on the page, I did not know where to start or where to end.

Not only does the SJA have a website, they also have a section for downloading ‘our free app’, ‘Play our game’ and ‘Watch our videos”. On Youtube they have their own YouTube channel which has 24,097 subscribers, by the looks of it, they attempt to post a video every month.

https://www.youtube.com/channel/UCNTbPGW3esNltuJylZs89zQ

The reason I have decided to examine SJA, is because they have already achieved so much. They have a respectable amount of following and support, and they have already thought of everything. This is from volunteering in schools, to teach teachers and students about first aid.

From researching this organisation, I have achieved a positive learning outcome. I have learned that I cannot fight against competitors, the only thing to do is work with them or alongside them to improve or expand. It has helped me determine which type of area I need to focus on particularly.

The negative learning outcome I gained from the examination, was the website. It was not easy to navigate, and I noticed the only thing I could not find was the inclusion of parents. There was no course that included parents in the first aid course, to be able to find a course that helps both parents and their children would be better.

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B)

LIVES
(Charity Number – 1098364)

https://lives.org.uk/training/

The second competitor I have looked into was the organisation / charity LIVES. This charity is led by a group of medical professionals who volunteer to go to medical emergencies, and offer training on several types of first aid. “LIVES also has more than 70 volunteer doctors, nurses and paramedics who respond to complex or traumatic 999 medical emergencies across Lincolnshire.  They bring critical care skills to the roadside, delivering complex procedures and treatments at the scene of the accident that are usually only found in an emergency department, operating theatre or Intensive Care Unit.  This may range from putting a patient into a “medical coma” at the roadside, through aligning severe fractures under sedation, and performing roadside amputation or opening the chest in traumatic cardiac arrest.”

LIVES are a charity that purely depend on donations and volunteers to keep going. Top to bottom on the website, they ask you to donate money to them, they even give you a little guide on what your money could buy. I have witnessed a local LIVES volunteer (a family friend), this volunteer came to assist a young child, who was involved in a car accident (her mothers car was hit by a drunk male teenage driver) the young girl sustained serious injuries and the LIVES volunteer lived only a few miles down the road, and he was called in to help. The point I am trying to make, is that this charity’s volunteers are the main respondents in their areas. Mainly serving their own neighbours. “In a medical emergency, every minute counts in getting that vital first medical support to the patient as quickly as possible. Those first golden minutes can make all the difference to a patient’s life. That’s why our 700+ volunteers give up their spare time to respond to 999 medical emergencies, in their communities, right across greater Lincolnshire.  Our responders’ actions save lives; they get there fast to deliver that vital immediate care to their neighbours in those critical first moments before handing over to the ambulance service.”

I decided to examine them because (not only do) LIVES deliver medical support to all of Lincolnshire, but what was brought to my attention was the fact they offer training courses. This is what they consist of; training for businesses, first aid at work, emergency first aid at work, paediatric first aid and emergency paediatric first aid courses. The training courses are called ‘QA LEVEL 3 AWARD’, the only thing I thought was a bit concerning, is the courses are typically only ran for one to two days and the qualification will last for two to three years, depending on which one it is. Is this really enough time to study and be able to confidently perform first aid, especially on children?

https://lives.org.uk/training/

As you can see from the images above, there are two separate types of awards for paediatric first aid. The difference for the two awards are as follows;

Paediatric First Aid – this award is suitable for people who work as a childcare professional or intend to work with children. This course has even designed and prepped by the ‘Ofsted’s first aid requirements’, it is designed for people who work with early years, in a nursery and for babysitters / childminders. In most jobs, first aid amongst paediatric care is not mandatory. However, it is recommended as it is important to entail the safety of the children in their care. in certain professions it is important to comply with the Ofsted Childcare Requirements. This course is two days long and lasts for three years.

Emergency Paediatric First Aid – this award is specifically designed for parents or family members. It is also for people who work with children and are not required to comply with the Ofsted childcare requirements. The only thing about this about this course is it might be a good idea to complete both courses, it states “Those who need to comply with Ofsted’s Childcare Register or EYFS requirements should complete the 2 day QA Level 3 Award in Paediatric First Aid.” This course is one day and lasts for three years.

Ofsted’s Childcare Register Requirements; -[ https://www.gov.uk/government/publications/framework-for-the-regulation-of-provision-on-the-childcare-register/regulation-and-inspection-framework-for-services-on-the-childcare-register ] In a brief nutshell, the purpose of this regulation is to ensure the safety of children when under the care of suitable adults. The childcare register has two parts, the compulsory part and the voluntary part.

Compulsory –  “they care for one or more children following their fifth birthday until they reach their eighth birthday for a period or total periods of more than 2 hours in any one day” – “childminders who care for children when they are not in school… (end of the school day or in school holidays)”

Voluntary – “care for children for 2 or more hours in any one day or for a period of less than 2 hours where this includes care attached to a normal school day” – “care for children aged 8 and over before and after the school day or in school holidays, or provide care in the child’s home (nannies)”

There are two learning out comes I have achieved from researching and examining this charity. The first being a positive one, at first I did not know that LIVES actually offer courses. I thought they were just a normal first responder charity helping people in their local areas. However, I have learned they do and offer more for the communities. They even provide first aid courses for parents and family members which is where I really wanted to focus my attention. The negative learning experience to this is however, is (as stated earlier) parents who are busy and do not have time or the money to source these courses, will end up missing out. I think that maybe a better advertising scheme would appeal to the audience and make them realise that there are organisations out there who actually deal with these sorts of things.

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2. Inspirational

In terms of inspiration, there are quite a few things out their on the web and in person that are worth while in terms of perusing. However, I am going to focus of three main things; Questionnaires (webpages, quizzes etc.), Videos and Apps. These three media platforms are easily assessable to almost everyone. I found a statistical bulletin made by the ‘Office for National Statistics’, they calculated internet users in the UK (2017), the next realise for this will be May 22, 2018. – “How internet use is correlated to various socio-demographic characteristics, such as age, sex, disability and geographical location. The annual estimates are based on Quarter 1 of each survey year.” – They have said that “Virtually all adults aged 16 to 34 years were recent internet users (99%), in contrast with 41% of adults aged 75 years and over.” There is more on their website https://www.ons.gov.uk/businessindustryandtrade/itandinternetindustry/bulletins/internetusers/2017 . Below is a diagram provide by this company of the relevant statistics.

My point is, that anyone can just put in a search engine paediatric first aid and it comes up with hundreds of responses. The three analysis’ I have chosen to focus on will be label as A (Questionnaires), B (Videos) and C (Apps).

A)
Questionnaires;

When diving further into my primary and secondary research, I came across several online ‘paediatric first aid’ quizzes that help people measure and expand on their knowledge. (The URL’s to these pages are at the bottom of this section.)

I took one of these tests to see how much I know. This page for example, offered five questions.
They were ‘What should you do if…’ questions.

As you can see I got three out of five correct, what was great about this was, not only did I get the results straight away without having to sign up to anything, their was a link to an online paediatric first aid course. Im not too sure if this would be an ideal place to learn about first aid, or would be an accurate source. But it is useful to know these things.

https://www.highspeedtraining.co.uk/hub/paediatric-first-aid-quiz/

https://www.proprofs.com/quiz-school/story.php?title=paediatric-first-aid

http://www.sja.org.uk/sja/first-aid-advice/test-your-first-aid-knowledge.aspx (St John Ambulance again)

http://www.ouchtraining.co.uk/courses/first-aid-courses/first-aid-quiz/

There are hundreds to list, but they are all pretty much the same in context.

B)
Videos;

On YouTube, I searched choking first aid. It came up with 107,000 results. To a parent, family member etc. who are looking to research into this problem, they would feel rather overwhelmed (I certainly did). Below are four examples of child / baby first aid, the methods shown are in result of a choking hazard. I will go through each, and explain why I have chosen to examine them.

This video has been created by St John Ambulance, it is a demonstration video that has been performed on a model baby. Without even clicking on the video or reading any information, I knew straight away who it belonged to and what it is about, without anyone contextualising it. You can clearly see a woman holding a baby, in a SJA uniform, and a caption next to her. Unfortunately, the video is un-engaging, slow and dull. Although, that is not what it is about, straight away I was ready to move on to find something else. Furthermore, below is another video SJA created.

As you are aware, this video has been shown in the post already. However, this is the extended version (lasting one minute, instead of forty seconds). I wanted to compare this video to the one above. They are both created by the same company yet they are completely different in style, and they are exactly the same. It focuses on what to do if your baby / or someone else baby is choking. This video is more engaging, stylistic and (to me) it is easier to follow along. Not to mention, the use of celebrities drawn in more viewers. In this video there are voices from David Walliams, David Mitchell, Johnny Vagas and Sir. John Hurt. Using the star factor, it generates more views, which is very clever.

This video is a simple and quirky little animation, it does the job but it is very slow and irritating after a while. To a child however, if they were to watch this video it would probably be more engaging. To an adult, they would prefer something that is more straight to the point, to make a successful video, it needs to grab the audiences attention within the first ten seconds otherwise we lose interest. Therefore, it would be best to put the important things in the beginning so we continue to tune in.

Although, this is a good example of a demonstration video (as it is practical, visual and informative) the man is talking too much even the child looks bored. There were several comments in the comments section about him talking too much, and it not being productive enough. I had to skip to the demonstration which was three quarters of the way in, this is a good demonstration of an important video needing to grab your attention. I could have missed something really important by skipping it, but I just did not want to listen to him waffle on. Typically, I believe our attention only lasts for approximately thirty seconds before we switch off.

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The learning outcomes to this were quite positive, by evaluating and analysing the videos it has made me realise if I need to do an ad campaign, I have to make it interesting, fun, minimal but informative and useful to both children and parents / adults. It sounds impossible but it is not, the SJA choking advert (characters one) is a good example of it working well and providing engaging results for both children and adults.

C)
Apps and Games;

Apps are one of the best selling platforms to use in this day and age, so many people have phones or tablets to download apps on. I went onto my phone and searched baby first aid into the App Store and straight away I had results from the British Red Cross, St John Ambulance etc. There were so many results, I decided straight away this platform would be too difficult to analysis, there are too many competitors to deal with. not to mention, to come up with something original would be too difficult and time consuming. When it comes to the crowdfunding pitch, no one will support my App if there are so many competitors to deal with. Not only where there the App guides, there was more than a dozen game platforms as well. Although, they were not top of the range games, they were good enough to teach young children about medical care etc.

Here are some examples of what I have found;

   

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3. Analogous

There are companies such as the Red Cross, St John Ambulance, LIVES etc. that advertise to their very best abilities to make people aware of first aid training services. These companies will help with my research and will provide the best possible results to the issues I have raised or that might arise in the future.

I have chosen to discuss the St John Ambulance trust.

St. John Ambulance

(Registered charity number – 1077265/1)

(Company registered in England number – 3866129)

https://www.sja.org.uk/sja/default.aspx

This analogous research is about repurposing a solution that might already exist and be quite successful, I have chosen this charity because they run a youth programme. This young persons ‘club’ runs as an outside of school programme (not run by the school) which allows people to sign up to it. There is also a university student volunteering programme, where you can sign up to a first aid society, which allows you to be part of the community and much more.

Using this link (https://www.aakb.dk/sites/www.aakb.dk/files/files/page/analagous_research.pdf), I attempted to follow some secondary methods on how to conduct analogous research. Here are the results;

To be quite honest, I do not think the website explained what to do correctly and I did not fully understand what was being asked. However, I gave it a go and tried my best, but I will not use the method again.

Research Plan

Workshop – Week Two

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 With the link below, you can find the original completed Research Plan.

>>Hope Thompson Research Plan<<

After the completion of the Proposal Form, I began the initial research surrounding my problem. I will be using primary and secondary research methods, in order to find more information on paediatric first aid.

Proposal Form

Workshop – Week Two

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With the link below, you can find the original completed Proposal Form.

>> Hope Thompson Proposal <<

After completing these proposal forms, we were put into pairs and tasked with reading and commenting on their work. This task was helpful, and the feedback helped me progress my idea clearly and more productively, and it helped me to improve the overall quality of the proposal.